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Why do you use PVP in your products?Updated a year ago

The PVP we use in our products is not the same as used in plastic bottles - though the acronym

is the same! PVP in hair care is a styling agent, it is great to provide hold and definition to your curls. It is not at all toxic, it’s completely safe to use in beauty products and it is water-soluble, so it doesn’t have an environmental impact.

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